You probably wound up here because you either own a small business, are a freelancer or you contract work and are looking for tools to up your social media marketing game, am I right? Please proceed. Being a small business we recognize the importance of saving time and money so we have taken the time to list a few of our favorite social media marketing tools. What are your favorite tools? Drop us a comment below!


Canva is a graphic design game changer for beginners! For those of you that don’t have experience working with Adobe Creative Suite, Canva is your next best bet. You can use Canva to design, collaborate, share, publish and more. The best part? Canva Basic is FREE and is the perfect place to start, no design experience necessary. When you fall in love with Canva, as we did, Canva for Work gives you unlimited access to many features for as little as $12.95 per team member/month (no kick back here, we just really love Canva!).


Choose from an array of designs that are specifically sized as a Facebook post, Instagram story or even a Brochure for print. The Custom dimension option also allows users to determine the size of graphic needed based in pixels, inches, millimeters or centimeters. The side panel is where you will find options to create your design from scratch or select a template to get started. Canva offers a variety of FREE images, photos, illustrations, icons and grids, or upload your own photos and images to enhance your design. Add text or choose from text box combinations. The Folder tab makes it easy to organize photos, designs and more. The Apps tab features the Canva for Work apps we have grown to love.


Canva Collaborate allows you to add Team Members or share designs via email or link. An easy option for approval needs, editing and more!


Once your design is ready to go, click on Publish to download, share to social media, professionally print or more!

Sprout Social

Sprout Social is our time saver extraordinaire! For those that are familiar with Hootsuite, Sprout Social is another platform used to report on analytics and data, engage with customers, schedule publishing and set up listening tools. If you are ready for a social media management platform that has it all, Sprout Social is the way to go! Try it for FREE for 30 days or check out the plans they offer. Sprout Social representatives are super helpful and will work with you to get the right plan, educate you on how to use the platform and guide you every step of the way.


Analyzing and reporting data has never been easier. Measure your brand’s performance, check to see what content your audience is engaging with the most, analyze which platform has the most engagement and more. Check out additional analytic features that are included on the Sprout Social platform here.


Imagine all of your messages from each supported social platform, in one stream – Smart Inbox. The Smart Inbox makes it easy to tag messages, monitor keywords and hashtags while making sure you don’t miss a message. Invite the team, Sprout Social helps employees connect by assigning and managing tasks. Get the scoop here!


Our favorite feature, where planning and organizing meets executing. Post to multiple platforms at once, schedule posts for a later date, upload digital assets for image editing, visualize your content calendar and so much more! Not only do we save hours upon hours of work each week by being able to upload content and images efficiently but we also schedule posts weeks at a time. At Rayn Social we recognize that consistency is key and we owe a huge thanks to Sprout Social for making our jobs easy!


Use listening tools and reports to improve real-time brand monitoring. Analyze keywords and hashtags, compare trends and track campaign engagement with Sprout’s comprehensive social media listening tools.


It’s hard to believe we JUST found out about this awesome platform. Toggl is used to boost productivity, it’s as simple as that. Track the amount of time you spend on projects, creating graphics or writing blog posts with the click of a button (there’s an easy to add Chrome extension once you create an account). One of the best parts, it works everywhere! As a freelancer, contractor or your own boss you can now win back your time, as Toggl so very frankly puts it.

We want to hear from you! What platforms have changed the way you work? Share your secrets below in the comments and thanks for reading.

Work smarter not harder

2 thoughts on “Small Business Tools for Social Media Marketing

  1. I share the same love for Canva as you do! Thanks for sharing information on Toggl. I run a team on campus at my university, and I think it would be super helpful to use Toggl to keep us all productive.

    1. Thank you for reaching out! We’ve been testing Toggl the past few months and have also incorporated Trello. What are your thoughts?

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